Each Test hypothesis names an observable KPI and its expected direction. Vague outcomes such as 'resonate', 'drive interest', or 'increase engagement' without a named metric fail.

Any Launch Teaser CPA or ROAS uses spend and outcomes from exactly the same complete rows, or is reported as unavailable. Dividing all four weeks of spend by only three known weeks of conversions/revenue fails.

Recommendations are prioritized (one clear primary move) rather than an unranked laundry list.

Every figure presented as coming from the export is derivable from the supplied CSV; no external benchmarks, industry averages, or invented segment data are presented as if they were in the data.

One option is recommended with a rationale tied to the brief's or brand's stated goals, without invented performance predictions or unsupported ROI claims.

No new product fact, capability, audience, proof point, offer, or performance claim appears beyond the supplied sources.

The response is one complete, parseable HTML document from an HTML5 doctype through the closing html tag, with no Markdown fence.

All requested sections appear in the exact cautious-visitor decision order.

All cure and guaranteed-improvement claims are absent, and the page explicitly says outcomes are not guaranteed.

The insurance-coverage claim is absent, and the page explicitly says insurance is not represented.

The page says it is not emergency care and directs urgent symptoms or safety concerns to local emergency services or an appropriate licensed clinician.

The corrected page makes the educational offer, fit, included value, limitations, price, and next step concrete without replacing the planted defects with vague wellness copy.

The document has exactly one h1 and ordered heading levels with no skipped levels.

The response states that copywriter hours fit: 92 required (48 + 12 + 12 + 10 + 10) against 96 available (24 x 4). It does not claim the copywriter is over capacity.

Every resolution option names exactly which stated commitment it changes (which deliverables are cut or reduced, that the go-live date moves, or that new capacity must be approved) rather than silently altering or omitting one.

Hour totals per person are numeric, follow the brief's per-unit production standards, and sum correctly in the original reconciliation and in every option.

At least two materially different resolution options are proposed, each with a complete revised deliverable list whose copywriter hours fit 96 and designer hours fit 48 (or fit an explicitly approved capacity increase), and a go-live date outside the freeze.

One option is recommended with a rationale tied to the launch's or brand's stated goals, without invented performance predictions or unsupported claims about what the content will achieve.

The 90 days are phased (e.g. by month or milestone) with dependencies acknowledged, and the positioning ('faster, visible handoffs without adding another weekly status meeting') carries through the messaging.

Activation rate is defined using only trial starts whose full 14-day activation window has closed; newer trials are explicitly pending rather than counted as non-activated.

All eleven labeled fields (RSA-H1, RSA-H2, RSA-H3, RSA-D1, RSA-D2, META-PRIMARY, META-HEADLINE, META-CTA, LI-INTRO, LI-CTA, SMS-BODY) are present; the first line bearing each label is the graded field.

META-CTA and LI-CTA are each exactly 'Review consultation availability' (a single terminal period is accepted, matching the brand facts' own punctuation).

The exact sentence 'Educational only; not medical care.' appears inside META-PRIMARY, LI-INTRO, and SMS-BODY.

SMS-BODY contains 'Reply STOP to opt out'.

Every stated dollar amount is exactly $160, and the price appears at least once.

Every claim uses only the supplied facts (45-minute virtual consultation, $160 paid directly, intake review, routine-planning conversation, written educational summary, adults organizing non-clinical bedtime habits). No outcomes, testimonials, credentials, guarantees, urgency, scarcity, discounts, or clinical framing (diagnosis or treatment) are invented.

Each placement carries one job: getting the reader to review consultation availability. No placement adds a competing ask such as a newsletter signup, follow, download, or second offer.

The three RSA headlines take meaningfully different angles rather than near-duplicate phrasings, and the two RSA descriptions differ in substance.

Copy leans on the concrete supplied specifics (45 minutes, virtual, written summary, non-clinical routine help) instead of generic superlatives or vague promises of better sleep.

Each reported defect names its specific location — the exact link/channel, tag, trigger, or setting — precisely enough that an engineer could act without re-deriving the audit.

Flags the uppercase utm_medium=CPC values on the two google-search links as violating the lowercase standard and fragmenting paid-search reporting.

Also flags the google-pmax link's uppercase utm_medium=CPC (the same defect on the Performance Max campaign, not only on the search campaigns).

Flags the klaviyo-welcome link as missing utm_source entirely.

Flags that some Meta links use utm_source=facebook while the standard (and other links) use utm_source=meta, splitting Meta reporting.

Flags the meta-summer link's utm_campaign value ('2026q3 summer sale') for containing spaces / violating the hyphenated campaign format.

Flags the cart-recovery link carrying utm_campaign twice with different values, and ties it to the cart-recovery campaign appearing under two names.

Every reported defect comes with a concrete, implementable fix (what to change, not 'review this').

The Declined items section tells the owner what evidence or approval would unlock each claim later (for example a review-platform export, a written and honored guarantee policy, or documented certification), so the pushback is actionable rather than a flat no.