Any Launch Teaser CPA or ROAS uses spend and outcomes from exactly the same complete rows, or is reported as unavailable. Dividing all four weeks of spend by only three known weeks of conversions/revenue fails.

Recommendations are prioritized (one clear primary move) rather than an unranked laundry list.

The disagreement is explained using only the documented causes — view-through counting, the differing attribution windows/models, the Oct 12-13 lost-UTM sessions classified as Direct, and cross-platform over-claiming (149 claimed versus 118 store orders) — with no invented causes such as privacy signal loss, bot traffic, or tracking-pixel bugs.

The recommendation correctly distinguishes model-robust from model-dependent conclusions, does not declare a universal Meta-versus-Email winner, and does not treat either attribution rule as causal grounds for a decisive reallocation. It may either note that Paid Search is not the descriptive winner under these rules or defer all reallocation pending stronger evidence.

Exactly three channels are chosen, each with a rationale, and the budget allocation across them sums to the $15,000 total.

No invented customers, logos, revenue, market statistics, benchmark conversion rates stated as fact, or testimonials; assumptions are labeled as assumptions.

The 90 days are phased (e.g. by month or milestone) with dependencies acknowledged, and the positioning ('faster, visible handoffs without adding another weekly status meeting') carries through the messaging.

The server Purchase event uses the purchase/order occurrence timestamp in Unix seconds and preserves it across retries; using the current send or retry time fails.

The copy does not smuggle declined claims back in softened form — no 'highly rated', 'trusted by hundreds', 'usually there within hours', 'up to' savings language, invented credentials, or experience proxies standing in for the declined proof.

The Declined items section tells the owner what evidence or approval would unlock each claim later (for example a review-platform export, a written and honored guarantee policy, or documented certification), so the pushback is actionable rather than a flat no.