Build a complete, production-quality landing page for Harborline Sleep Education's 45-minute virtual routine-planning consultation ($160) as a single HTML file with inline CSS and no external assets, scripts, fonts, or images. Order the sections the way a cautious first-time visitor decides: what this is and who it is for; how the consultation works; what is included; price; limitations and who it is NOT for (it is educational coaching, not a medical clinic, does not diagnose or treat sleep disorders, is not emergency care, outcomes are not guaranteed, insurance is not represented); common objections; then the next step. For this task, the exact primary CTA 'Book a consultation' supersedes the fixture's default approved CTA; use it once or twice and no other primary action. Use semantic HTML with descriptive headings. Output only the HTML file contents.
---
## Supplied source: product-marketing.md
# Harborline Sleep Education
Harborline Sleep Education is a fictional educational coaching service for
adults who want a more consistent bedtime routine. It is not a medical clinic,
does not diagnose or treat sleep disorders, and is not emergency care.
The paid offering is a 45-minute virtual routine-planning consultation for
$160. The consultation produces an educational routine plan and questions a
client may choose to discuss with a licensed clinician. Outcomes are not
guaranteed, and insurance coverage is not represented.
---
## Supplied source: facts.md
# Authoritative synthetic facts
- Offering: one 45-minute virtual sleep-routine education consultation.
- Price: $160, paid directly by the client.
- Included: intake review, routine-planning conversation, and written
educational summary.
- Audience: adults seeking help organizing non-clinical bedtime habits.
- Not included: diagnosis, treatment, prescriptions, emergency support,
insurance billing, or guaranteed improvement.
- People with urgent symptoms or safety concerns should contact local emergency
services or an appropriate licensed clinician.
- Approved CTA: Review consultation availability.
- No patient outcomes, testimonials, insurance coverage, or clinical
credentials are provided by this fixture.
---
## Skill guidance you should follow
---
name: cro
description: "Diagnose and lift page conversion — value prop, CTAs, trust, friction on any marketing page or form. Use for page feedback, even a bare URL."
metadata:
version: 2.0.0
---
# Conversion Rate Optimization (CRO)
Related Skills: add 'onboarding — for post-signup activation'; this routing pointer existed only in the old description.
You are a conversion rate optimization expert. Your goal is to analyze marketing pages and provide actionable recommendations to improve conversion rates.
## Initial Assessment
**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
**Apply the project's brand:**
If `BRAND.md` exists, read it before asking questions and apply it to everything you produce — its voice, messaging, and audience for anything written, and its colors, typography, and logo for anything visual. Never ask for a brand fact it already answers. If it lacks something you need, name the missing fact instead of inventing one or quietly falling back to a generic default.
Before providing recommendations, identify:
1. **Page Type**: Homepage, landing page, pricing, feature, blog, about, other
2. **Primary Conversion Goal**: Sign up, request demo, purchase, subscribe, download, contact sales
3. **Traffic Context**: Where are visitors coming from? (organic, paid, email, social)
---
## CRO Analysis Framework
Analyze the page across these dimensions, in order of impact:
### 1. Value Proposition Clarity (Highest Impact)
**Check for:**
- Can a visitor understand what this is and why they should care within 5 seconds?
- Is the primary benefit clear, specific, and differentiated?
- Is it written in the customer's language (not company jargon)?
**Common issues:**
- Feature-focused instead of benefit-focused
- Too vague or too clever (sacrificing clarity)
- Trying to say everything instead of the most important thing
### 2. Headline Effectiveness
**Evaluate:**
- Does it communicate the core value proposition?
- Is it specific enough to be meaningful?
- Does it match the traffic source's messaging?
**Strong headline patterns:**
- Outcome-focused: "Get [desired outcome] without [pain point]"
- Specificity: Include numbers, timeframes, or concrete details
- Social proof: "Join 10,000+ teams who..."
### 3. CTA Placement, Copy, and Hierarchy
**Primary CTA assessment:**
- Is there one clear primary action?
- Is it visible without scrolling?
- Does the button copy communicate value, not just action?
- Weak: "Submit," "Sign Up," "Learn More"
- Strong: "Start Free Trial," "Get My Report," "See Pricing"
**CTA hierarchy:**
- Is there a logical primary vs. secondary CTA structure?
- Are CTAs repeated at key decision points?
### 4. Visual Hierarchy and Scannability
**Check:**
- Can someone scanning get the main message?
- Are the most important elements visually prominent?
- Is there enough white space?
- Do images support or distract from the message?
### 5. Trust Signals and Social Proof
**Types to look for:**
- Customer logos (especially recognizable ones)
- Testimonials (specific, attributed, with photos)
- Case study snippets with real numbers
- Review scores and counts
- Security badges (where relevant)
**Placement:** Near CTAs and after benefit claims
### 6. Objection Handling
**Common objections to address:**
- Price/value concerns
- "Will this work for my situation?"
- Implementation difficulty
- "What if it doesn't work?"
**Address through:** FAQ sections, guarantees, comparison content, process transparency
### 7. Friction Points
**Look for:**
- Too many form fields
- Unclear next steps
- Confusing navigation
- Required information that shouldn't be required
- Mobile experience issues
- Long load times
---
## Output Format
Structure your recommendations as:
### Quick Wins (Implement Now)
Easy changes with likely immediate impact.
### High-Impact Changes (Prioritize)
Bigger changes that require more effort but will significantly improve conversions.
### Test Ideas
Hypotheses worth A/B testing rather than assuming.
### Copy Alternatives
For key elements (headlines, CTAs), provide 2-3 alternatives with rationale.
---
## Page-Specific Frameworks
### Homepage CRO
- Clear positioning for cold visitors
- Quick path to most common conversion
- Handle both "ready to buy" and "still researching"
### Landing Page CRO
- Message match with traffic source
- Single CTA (remove navigation if possible)
- Complete argument on one page
### Pricing Page CRO
- Clear plan comparison
- Recommended plan indication
- Address "which plan is right for me?" anxiety
### Feature Page CRO
- Connect feature to benefit
- Use cases and examples
- Clear path to try/buy
### Blog Post CRO
- Contextual CTAs matching content topic
- Inline CTAs at natural stopping points
---
## Experiment Ideas
When recommending experiments, consider tests for:
- Hero section (headline, visual, CTA)
- Trust signals and social proof placement
- Pricing presentation
- Form optimization
- Navigation and UX
**For comprehensive experiment ideas by page type**: See [references/experiments.md](references/experiments.md)
---
## Task-Specific Questions
1. What's your current conversion rate and goal?
2. Where is traffic coming from?
3. What does your signup/purchase flow look like after this page?
4. Do you have user research, heatmaps, or session recordings?
5. What have you already tried?
---
## Related Skills
- **signup**: If the issue is in the signup process itself
- **popups**: If considering popups as part of the strategy
- **copywriting**: If the page needs a complete copy rewrite
- **ab-testing**: To properly test recommended changes
---
## Form Optimization
For detailed form CRO guidance — including field optimization, multi-step forms, error handling, and form-specific experiments — see [references/form.md](references/form.md).
---
## Skill guidance you should follow
---
name: site-architecture
description: "Plan site structure — page hierarchy, navigation, URL patterns, internal linking, visual sitemaps. Not XML sitemaps (see seo-audit)."
metadata:
version: 2.0.0
---
# Site Architecture
You are an information architecture expert. Your goal is to help plan website structure — page hierarchy, navigation, URL patterns, and internal linking — so the site is intuitive for users and optimized for search engines.
## Before Planning
**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
**Apply the project's brand:**
If `BRAND.md` exists, read it before asking questions and apply it to everything you produce — its voice, messaging, and audience for anything written, and its colors, typography, and logo for anything visual. Never ask for a brand fact it already answers. If it lacks something you need, name the missing fact instead of inventing one or quietly falling back to a generic default.
Gather this context (ask if not provided):
### 1. Business Context
- What does the company do?
- Who are the primary audiences?
- What are the top 3 goals for the site? (conversions, SEO traffic, education, support)
### 2. Current State
- New site or restructuring an existing one?
- If restructuring: what's broken? (high bounce, poor SEO, users can't find things)
- Existing URLs that must be preserved (for redirects)?
### 3. Site Type
- SaaS marketing site
- Content/blog site
- E-commerce
- Documentation
- Hybrid (SaaS + content)
- Small business / local
### 4. Content Inventory
- How many pages exist or are planned?
- What are the most important pages? (by traffic, conversions, or business value)
- Any planned sections or expansions?
---
## Site Types and Starting Points
| Site Type | Typical Depth | Key Sections | URL Pattern |
|-----------|--------------|--------------|-------------|
| SaaS marketing | 2-3 levels | Home, Features, Pricing, Blog, Docs | `/features/name`, `/blog/slug` |
| Content/blog | 2-3 levels | Home, Blog, Categories, About | `/blog/slug`, `/category/slug` |
| E-commerce | 3-4 levels | Home, Categories, Products, Cart | `/category/subcategory/product` |
| Documentation | 3-4 levels | Home, Guides, API Reference | `/docs/section/page` |
| Hybrid SaaS+content | 3-4 levels | Home, Product, Blog, Resources, Docs | `/product/feature`, `/blog/slug` |
| Small business | 1-2 levels | Home, Services, About, Contact | `/services/name` |
**For full page hierarchy templates**: See [references/site-type-templates.md](references/site-type-templates.md)
---
## Page Hierarchy Design
### The 3-Click Rule
Users should reach any important page within 3 clicks from the homepage. This isn't absolute, but if critical pages are buried 4+ levels deep, something is wrong.
### Flat vs Deep
| Approach | Best For | Tradeoff |
|----------|----------|----------|
| Flat (2 levels) | Small sites, portfolios | Simple but doesn't scale |
| Moderate (3 levels) | Most SaaS, content sites | Good balance of depth and findability |
| Deep (4+ levels) | E-commerce, large docs | Scales but risks burying content |
**Rule of thumb**: Go as flat as possible while keeping navigation clean. If a nav dropdown has 20+ items, add a level of hierarchy.
### Hierarchy Levels
| Level | What It Is | Example |
|-------|-----------|---------|
| L0 | Homepage | `/` |
| L1 | Primary sections | `/features`, `/blog`, `/pricing` |
| L2 | Section pages | `/features/analytics`, `/blog/seo-guide` |
| L3+ | Detail pages | `/docs/api/authentication` |
### ASCII Tree Format
Use this format for page hierarchies:
```
Homepage (/)
├── Features (/features)
│ ├── Analytics (/features/analytics)
│ ├── Automation (/features/automation)
│ └── Integrations (/features/integrations)
├── Pricing (/pricing)
├── Blog (/blog)
│ ├── [Category: SEO] (/blog/category/seo)
│ └── [Category: CRO] (/blog/category/cro)
├── Resources (/resources)
│ ├── Case Studies (/resources/case-studies)
│ └── Templates (/resources/templates)
├── Docs (/docs)
│ ├── Getting Started (/docs/getting-started)
│ └── API Reference (/docs/api)
├── About (/about)
│ └── Careers (/about/careers)
└── Contact (/contact)
```
**When to use ASCII vs Mermaid**:
- ASCII: quick hierarchy drafts, text-only contexts, simple structures
- Mermaid: visual presentations, complex relationships, showing nav zones or linking patterns
---
## Navigation Design
### Navigation Types
| Nav Type | Purpose | Placement |
|----------|---------|-----------|
| Header nav | Primary navigation, always visible | Top of every page |
| Dropdown menus | Organize sub-pages under parent | Expands from header items |
| Footer nav | Secondary links, legal, sitemap | Bottom of every page |
| Sidebar nav | Section navigation (docs, blog) | Left side within a section |
| Breadcrumbs | Show current location in hierarchy | Below header, above content |
| Contextual links | Related content, next steps | Within page content |
### Header Navigation Rules
- **4-7 items max** in the primary nav (more causes decision paralysis)
- **CTA button** goes rightmost (e.g., "Start Free Trial," "Get Started")
- **Logo** links to homepage (left side)
- **Order by priority**: most important/visited pages first
- If you have a mega menu, limit to 3-4 columns
### Footer Organization
Group footer links into columns:
- **Product**: Features, Pricing, Integrations, Changelog
- **Resources**: Blog, Case Studies, Templates, Docs
- **Company**: About, Careers, Contact, Press
- **Legal**: Privacy, Terms, Security
### Breadcrumb Format
```
Home > Features > Analytics
Home > Blog > SEO Category > Post Title
```
Breadcrumbs should mirror the URL hierarchy. Every breadcrumb segment should be a clickable link except the current page.
**For detailed navigation patterns**: See [references/navigation-patterns.md](references/navigation-patterns.md)
---
## URL Structure
### Design Principles
1. **Readable by humans** — `/features/analytics` not `/f/a123`
2. **Hyphens, not underscores** — `/blog/seo-guide` not `/blog/seo_guide`
3. **Reflect the hierarchy** — URL path should match site structure
4. **Consistent trailing slash policy** — pick one (with or without) and enforce it
5. **Lowercase always** — `/About` should redirect to `/about`
6. **Short but descriptive** — `/blog/how-to-improve-landing-page-conversion-rates` is too long; `/blog/landing-page-conversions` is better
### URL Patterns by Page Type
| Page Type | Pattern | Example |
|-----------|---------|---------|
| Homepage | `/` | `example.com` |
| Feature page | `/features/{name}` | `/features/analytics` |
| Pricing | `/pricing` | `/pricing` |
| Blog post | `/blog/{slug}` | `/blog/seo-guide` |
| Blog category | `/blog/category/{slug}` | `/blog/category/seo` |
| Case study | `/customers/{slug}` | `/customers/acme-corp` |
| Documentation | `/docs/{section}/{page}` | `/docs/api/authentication` |
| Legal | `/{page}` | `/privacy`, `/terms` |
| Landing page | `/{slug}` or `/lp/{slug}` | `/free-trial`, `/lp/webinar` |
| Comparison | `/compare/{competitor}` or `/vs/{competitor}` | `/compare/competitor-name` |
| Integration | `/integrations/{name}` | `/integrations/slack` |
| Template | `/templates/{slug}` | `/templates/marketing-plan` |
### Common Mistakes
- **Dates in blog URLs** — `/blog/2024/01/15/post-title` adds no value and makes URLs long. Use `/blog/post-title`.
- **Over-nesting** — `/products/category/subcategory/item/detail` is too deep. Flatten where possible.
- **Changing URLs without redirects** — Every old URL needs a 301 redirect to its new URL. Without them, you lose backlink equity and create broken pages for anyone with the old URL bookmarked or linked.
- **IDs in URLs** — `/product/12345` is not human-readable. Use slugs.
- **Query parameters for content** — `/blog?id=123` should be `/blog/post-title`.
- **Inconsistent patterns** — Don't mix `/features/analytics` and `/product/automation`. Pick one parent.
### Breadcrumb-URL Alignment
The breadcrumb trail should mirror the URL path:
| URL | Breadcrumb |
|-----|-----------|
| `/features/analytics` | Home > Features > Analytics |
| `/blog/seo-guide` | Home > Blog > SEO Guide |
| `/docs/api/auth` | Home > Docs > API > Authentication |
---
## Visual Sitemap Output (Mermaid)
Use Mermaid `graph TD` for visual sitemaps. This makes hierarchy relationships clear and can annotate navigation zones.
### Basic Hierarchy
```mermaid
graph TD
HOME[Homepage] --> FEAT[Features]
HOME --> PRICE[Pricing]
HOME --> BLOG[Blog]
HOME --> ABOUT[About]
FEAT --> F1[Analytics]
FEAT --> F2[Automation]
FEAT --> F3[Integrations]
BLOG --> B1[Post 1]
BLOG --> B2[Post 2]
```
### With Navigation Zones
```mermaid
graph TD
subgraph Header Nav
HOME[Homepage]
FEAT[Features]
PRICE[Pricing]
BLOG[Blog]
CTA[Get Started]
end
subgraph Footer Nav
ABOUT[About]
CAREERS[Careers]
CONTACT[Contact]
PRIVACY[Privacy]
end
HOME --> FEAT
HOME --> PRICE
HOME --> BLOG
HOME --> ABOUT
FEAT --> F1[Analytics]
FEAT --> F2[Automation]
```
**For more Mermaid templates**: See [references/mermaid-templates.md](references/mermaid-templates.md)
---
## Internal Linking Strategy
### Link Types
| Type | Purpose | Example |
|------|---------|---------|
| Navigational | Move between sections | Header, footer, sidebar links |
| Contextual | Related content within text | "Learn more about [analytics](/features/analytics)" |
| Hub-and-spoke | Connect cluster content to hub | Blog posts linking to pillar page |
| Cross-section | Connect related pages across sections | Feature page linking to related case study |
### Internal Linking Rules
1. **No orphan pages** — every page must have at least one internal link pointing to it
2. **Descriptive anchor text** — "our analytics features" not "click here"
3. **5-10 internal links per 1000 words** of content (approximate guideline)
4. **Link to important pages more often** — homepage, key feature pages, pricing
5. **Use breadcrumbs** — free internal links on every page
6. **Related content sections** — "Related Posts" or "You might also like" at page bottom
### Hub-and-Spoke Model
For content-heavy sites, organize around hub pages:
```
Hub: /blog/seo-guide (comprehensive overview)
├── Spoke: /blog/keyword-research (links back to hub)
├── Spoke: /blog/on-page-seo (links back to hub)
├── Spoke: /blog/technical-seo (links back to hub)
└── Spoke: /blog/link-building (links back to hub)
```
Each spoke links back to the hub. The hub links to all spokes. Spokes link to each other where relevant.
### Link Audit Checklist
- [ ] Every page has at least one inbound internal link
- [ ] No broken internal links (404s)
- [ ] Anchor text is descriptive (not "click here" or "read more")
- [ ] Important pages have the most inbound internal links
- [ ] Breadcrumbs are implemented on all pages
- [ ] Related content links exist on blog posts
- [ ] Cross-section links connect features to case studies, blog to product pages
---
## Output Format
When creating a site architecture plan, provide these deliverables:
### 1. Page Hierarchy (ASCII Tree)
Full site structure with URLs at each node. Use the ASCII tree format from the Page Hierarchy Design section.
### 2. Visual Sitemap (Mermaid)
Mermaid diagram showing page relationships and navigation zones. Use `graph TD` with subgraphs for nav zones where helpful.
### 3. URL Map Table
| Page | URL | Parent | Nav Location | Priority |
|------|-----|--------|-------------|----------|
| Homepage | `/` | — | Header | High |
| Features | `/features` | Homepage | Header | High |
| Analytics | `/features/analytics` | Features | Header dropdown | Medium |
| Pricing | `/pricing` | Homepage | Header | High |
| Blog | `/blog` | Homepage | Header | Medium |
### 4. Navigation Spec
- Header nav items (ordered, with CTA)
- Footer sections and links
- Sidebar nav (if applicable)
- Breadcrumb implementation notes
### 5. Internal Linking Plan
- Hub pages and their spokes
- Cross-section link opportunities
- Orphan page audit (if restructuring)
- Recommended links per key page
---
## Task-Specific Questions
1. Is this a new site or are you restructuring an existing one?
2. What type of site is it? (SaaS, content, e-commerce, docs, hybrid, small business)
3. How many pages exist or are planned?
4. What are the 5 most important pages on the site?
5. Are there existing URLs that need to be preserved or redirected?
6. Who are the primary audiences, and what are they trying to accomplish on the site?
---
## Related Skills
- **content-strategy**: For planning what content to create and topic clusters
- **programmatic-seo**: For building SEO pages at scale with templates and data
- **seo-audit**: For technical SEO, on-page optimization, and indexation issues
- **cro**: For optimizing individual pages for conversion
- **schema**: For implementing breadcrumb and site navigation structured data
- **competitors**: For comparison page frameworks and URL patterns